Published by Albert Hu
Description: Learn how to drive traffic to your website without spending a dime by focusing on Google My Business (GMB). Discover the key elements of a successful GMB page, including accurate business information, acquiring customer reviews, regular posting, and sharing engaging pictures. Uncover the potential of GMB in establishing a strong online presence and staying competitive in today's digital landscape.
Published by Albert Hu
Description: Problems on ASOS's webiste was costing the company tens of thousands of pounds. The changes they made on their E-commerce site helped them to double their sales figures.
Published by Albert Hu
Description: In the fast-paced world of digital marketing, there are some uncomfortable truths that are often glossed over. While the allure of quick wins and exponential growth is strong, the reality can be far more complex. Here’s a closer look at some of the dirty secrets of digital marketing.
Published by Albert Hu
Description: Simon Sinek’s Start with Why highlights the importance of leading with purpose in marketing, using TiVo’s failure and Apple’s success as examples. He argues that companies should focus on communicating the deeper "why" behind their products to build stronger connections and stand out in the market.
Published by Albert Hu
Description: Audience surveys and polls are valuable tools for gathering insights into customer preferences, needs, and satisfaction, which inform better business decisions. By asking the right questions, segmenting the audience, and acting on feedback, businesses can enhance their strategies and stay ahead of market trends.
Published by Albert Hu
Description: This article explains why traditional SEO remains essential for ranking locally and appearing in Google's Map Pack. It highlights key practices like on-page optimization, quality content, backlinks, and NAP consistency that boost local visibility and search engine trust.