That is because most people you reach out to are not qualified to be your clients and will most likely not appreciate unsolicited contact.
You may get a few who need your service, but that is only after knocking around a hundred doors.
This requires spending a lot of energy and time, not to mention your emotions taking a beating from the constant rejections.
So, what if you can get your clients to reach out to you instead?
I will tell you how you can recover your time back and potentially double your income with an online sales funnel.
It is highly likely that people are actively searching for landscaping services online every month.
Thus, your business will have a huge advantage if its website appears in their search results. This results in capturing warm leads, people who are actively looking for a solution to their problems on Google.
They are easier to sell to once they learn more about your landscaping business through your website.
Your website will be the first impression that your potential clients will have of your business. So, it is in your best interest to make a remarkable impression that they will never forget.
Your website is a chance to tell a story and give your business a personality that people can resonate with.
This helps your business set itself apart from its competition, and connect with your target market on a human level.
It is easier to sell your services when a potential customer look up to you as an expert.
When clients feel informed and empowered, they are likelier to engage with your services and recommend you to others.
This is a great way to set yourself apart from your competitors.
Thus, your website allows you to educate your visitors and demonstrate your expertise in your field to your next client.
Being in business can feel like an arms race. It is no longer enough to create a pretty website alone because every other business is now doing it. It only takes visitors a few minutes to compare every local landscaping business in their city.
This can result to your business being perceived as another commodity.
Therefore, your prospect will only want to know if you can deliver the job cheaper than other landscapers.
To avoid the race to the bottom, where every business competes solely on price, it's essential to analyze what other landscapers are doing and pinpoint ways to stand out.
Our years of experience implementing proven modern web strategies and seeing what works and what doesn't have helped our clients outshine their competitors and flourish.
We aim to do the same for you.
Usually, word of mouth is the only way for many business owners to attain more clients. However, word of mouth can be limited by the size of your network.
People outside of your network may never have the opportunity to learn about your business.
Now, understand that we are not trying to compete with word of mouth.
Instead, we aim to fill the gap left by word of mouth by helping you connect with people beyond your immediate network..
This is done by ranking your business for keywords that potential clients are searching for in your local area.
It makes it likelier for them to find and reach out to your business.
Traditional forms of advertising, such as placing an ad in the newspaper or a billboard, are too broad and difficult to measure. It's hard to know what is working and what is not.
What if you can achieve a more surgical approach to your sales and marketing?
Let me tell you about the two pieces of the puzzle required to create an effective inbound sales funnel and potentially grow your revenue.
Your website will command attention and convince visitors why they should choose to work with you over your existing competition.
To achieve optimal results, your website will be hand-coded. This means that unlike what most agencies choose to do to cut costs, we do not use website builders which usually slow down the site's speed.
This ensures that visitors will not be punished by long loading times and click out of the site.
We don't cut corners.
We steer clear of generic, cookie-cutter templates that so many other agencies use.
Instead, we draw design inspiration from the best website examples all over the internet.
Thus, we can create something unique that truly reflects your brand.
Aside from a well-designed website, it is critical to generate web traffic from the right source that will likely bring you qualified leads.
What makes local SEO so effective is that it targets people actively searching for services that your website matches on search engines such as Google.
Once your business starts ranking locally for search results, you can expect incoming traffic from people who are receptive to what your business has to offer on your website.
Hanako Koi Ponds is a landscape design business specializing in koi ponds and water garden construction. The business owner Joey Acevedo once found it difficult to educate his prospects and was losing contracts to lower-cost competitors who compromised quality and neglected proper practices essential for ensuring the well-being of the Koi.
The landscaping website we created for him served as a great
conversation starter, aiding him during in-person meetings with
prospective clients.
Its clean and modern home page and overall
design allow visitors to associate his brand with high-quality.
Not long before the website went live, Hanako Koi Ponds was able to rank for the keywords "Koi Pond construction" for certain cities such as Pasadena and Glendora. This milestone allowed the website to gain local traffic and increase the number of requests for a free estimate.
As the website showcases Joey's complete projects, his potential clients can envision how Joey can transform their outdoor spaces.
Since the launching of the website, Hanako Koi Ponds has experienced a
surge in attracting higher-quality clients and securing contracts worth
five figures.
Read the full case study here.
A free audit allows you to analyze your overall online presence, and clarify what it takes to become top of mind for your ideal client. Let's connect and define the path towards driving leads to your landscaping business.
